High ranking on Google as well as other such search engines is largely based on the number of sites that links to your page. Because of this factor, the SE conscious web master is eternally engaged in a search for links. In this post I shall reveal some of the does and don’ts, and perhaps even some suggestions and tricks to help you along your quest.
Links exchanges can be extremely productive, but here are a few facts to consider. Setup a separate page in which you will put your reciprocal links, however, do not name this web site links.html or links.htm, consider it associates.html. This makes other webmasters more attracted to having a link on your page, also it seems much more professional to get ‘associates’ instead of; ‘random people I made the decision to switch links with to achieve/maintain a high SE ranking’.
Furthermore, when first beginning on the search for this, always be the one to make the initial move, by putting a hyperlink to someone’s page in anticipation of these reciprocating. You can always take it off if they don’t, and chances are it will get them to put in a connect to your site. Usually do not hesitate to approach the ‘Big Boys’, do a search in the search engines for the keyword, and make contact with the folks that rank highest. This makes perfect sense, but many people just do not bother contacting the webmasters towards the top – thinking they could never accept to exchange links together. But bear in mind; they also must maintain their high position and having new links is the best way to achieve this. Moreover, exchanging links with higher ranking sites is far more productive, Google is after all according to weighted voting.
To get the most from the links to you, submit the web pages that link to your site to search engines like google, this can make certain that their ‘votes’ are counted, and when you let people know that you will be submitting their pages for free, just because they connected to you, then people are far more prone to hyperlink to you in the future. The easiest way to obtain loads of links coming from a high ranking site to your own is thru forums. Becoming very active on popular forums is a wonderful way to increase search engine ranking.
Another great tip would be to submit the pages in the forum that have your link on, to the major search engines. Now people are going to be sitting there reading this and thinking, ‘there is no need to do this, Google crawls every link on the page and they can eventually reach the link to your site’. However, EVENTUALLY, is key word (in the event you pardon the pun), submitting straight to the major search engines will make this process quicker. Also, there is certainly evidence to advise that pages submitted directly to the search engines and associated with gdpecb other pages gain higher ranking.
Furthermore, Google does not penalise more than submission, so where’s the damage? Always ensure that you exchange links with sites highly relevant to yours, although not too relevant, the very last thing you want to do is promote your competition. For instance, if you operate a website design company, exchange links with website design resource sites, SEOs, graphic designers, although not other web site design companies – unless you have formed a great relationship using that company and work collaboratively on projects or operate in different markets.